As the leader of China's real estate industry, Country Garden Group has promoted targeted poverty alleviation and Rural Revitalization to the height of enterprise long-term development strategy in recent years. In this regard, the reporter of Qiushi "well-off" magazine (hereinafter referred to as "well-off") interviewed Li Jing, director of country garden targeted poverty alleviation and Rural Revitalization office, to explore the development path of country garden targeted poverty alleviation and Rural Revitalization.Li Jing, director of country garden Poverty Alleviation Office

"Well off" reporter: Country Garden Group, as a leading real estate enterprise, now takes targeted poverty alleviation as one of its main businesses. How does country garden view targeted poverty alleviation?

Li Jing: since its establishment, country garden has always kept in mind its mission, responsibility and conscience, and has done its social responsibility as a private enterprise. In recent years, the development of country garden is due to the great motherland, the sunshine and rain of reform and opening up, and the help of all walks of life.

Mr. Yang Guoqiang, chairman of the board of directors of country garden group, often said that it is a great thing for General Secretary Xi to put forward the goal of comprehensively eliminating poverty by 2020, which is not found in the 5000 year history of Chinese civilization, and it is a great blessing for the poor people in China. We can do more when we have the ability and conditions. We listen to the party and the government, and strive to participate in the cause of targeted poverty alleviation and Rural Revitalization.

Well off reporter: what key work has country garden done in targeted poverty alleviation and Rural Revitalization? How to promote the work?

Li Jing: with the direct participation of Yang Guoqiang, chairman of the group and Yang Huiyan, vice chairman of the group, country garden donated 3.6 billion yuan to the cause of poverty alleviation through public welfare, and benefited 193878 people in total, involving party building, industry, employment and education.

According to the report of the 19th National Congress of the Communist Party of China, we should adhere to targeted poverty alleviation and poverty alleviation, and implement the strategy of Rural Revitalization. Country garden people actively respond to the call, quickly made a deployment, the poverty alleviation work as the group's top priority. In addition to adhering to the existing poverty alleviation projects, we also selected 13 counties across the country as pairs of assistance points. We give full play to the vanguard role of Party members and employees, select elite soldiers and strong generals, and participate in poverty alleviation in full-time, and the salary of poverty-stricken people is higher than the average level of other departments.

Contract signing ceremony of country garden and targeted poverty alleviation Rural Revitalization in 13 counties

Well off reporter: as a real estate enterprise and a private enterprise, what advantages does country garden have in targeted poverty alleviation and Rural Revitalization?

Li Jing: Country Garden has been exploring the mode of poverty alleviation with characteristics, giving full play to the advantages of enterprises, teaching people to fish, organically combining industrial poverty alleviation with personnel training, promoting the whole village, transferring employment, and supporting in villages, so as to form a long-term poverty alleviation mechanism, so that poor families can become rich through labor and avoid poverty.

For example, in terms of industrial poverty alleviation, country garden plans to select suitable places from 13 pairs of assistance counties, and cooperate with Shunyin greening company, a subsidiary of country garden, to take the lead in building an intensive and large-scale professional nursery farm, and provide farmers with financial support, technical guidance, and the whole industry chain of seedling recycling.

Guangxi Tianyang country garden green nursery stock industrial base

"Well off" reporter: there are still two years to go before the goal of "achieving the goal of all rural poverty-stricken people out of poverty under the current standard by 2020". What plan does country garden have to help the poor people to get rid of poverty smoothly in 2020?

Li Jing: since this year, country garden has promoted targeted poverty alleviation to the height of its main business. It plans to adopt the method of adjusting measures to local conditions and one policy for each household to promote the targeted poverty alleviation work. Country garden will play a leading role in Party building, under the unified command of the group's Party committee, take industrial development and employment training as the main measures, and combine with modern agriculture to explore a hematopoietic, replicable and sustainable rural revitalization Road.

The unveiling ceremony of Guangxi Tiandong headquarters assisted by Country Garden